Job Description

Social Media Manager – Sweetgrass Properties

Charleston, SC (Remote Flexibility with On-Site Content Creation Required)

Full-Time

About Us:

Sweetgrass Properties is a premier vacation rental management company specializing in luxury homes along the Charleston Coast. Our mission is to create unforgettable vacation experiences for our guests while providing exceptional service and marketing expertise to our property owners. We take pride in showcasing the beauty, lifestyle, and unique culture of the Lowcountry, and we’re looking for a creative, social media-savvy professional to help us share that story.

What You’ll Do:

• Create & Manage Content – Develop and execute engaging content for Instagram, Facebook, TikTok, and LinkedIn, including photos, videos, reels, and stories.
• Be on Camera – Act as an on-camera personality for social media content, including walkthroughs, guest engagement, and influencer-style videos.
• Develop & Maintain a Social Media Calendar – Plan, schedule, and organize content to ensure a consistent and strategic posting schedule.
• Grow & Engage Our Audience – Foster community interaction, respond to comments/messages, and drive follower engagement through creative strategies.
• Develop & Execute Paid Social Media Ads – Manage and optimize Facebook and Instagram ad campaigns to drive bookings and brand awareness.
• Collaborate with Local Businesses & Influencers – Build partnerships and cross-promotions to increase reach and engagement.
• Track & Analyze Performance – Use analytics tools to monitor content effectiveness, engagement trends, and campaign success.

What We’re Looking For:

• Social Media Strategy & Planning – Ability to develop and maintain a content calendar that aligns with marketing goals.
• Social Media Savvy – Deep understanding of Instagram, Facebook, TikTok, and LinkedIn and how to create engaging content for each platform.
• Comfortable On Camera – Ability to host, narrate, and present video content in an engaging, professional, and natural way.
• Content Creator Mindset – Strong skills in photography, videography, and editing.
• Experience with Paid Social Ads – Knowledge of Meta (Facebook and Instagram) ad campaigns, audience targeting, and ad optimization.
• Highly Creative & Trend-Aware – Stays ahead of social trends and knows how to create viral, engaging content.
• Organized & Self-Sufficient – Can work independently, manage multiple projects, and meet deadlines.
• Locally Based in Charleston, SC – This role requires travel to properties, local attractions, and events to capture real-time content.
• Reliable Transportation – Must have a dependable vehicle for commuting to different locations as needed.

Work Environment & Flexibility:

• This role offers a blend of remote work and in-person content creation at properties, events, and attractions in Charleston.
• Some evenings and weekends may be required to capture real-time content during key events or peak guest activity periods.

Benefits & Perks:

• Health Insurance – Comprehensive coverage available.
• Paid Time Off (PTO) – Provided in accordance with company policy.
• Paid Holidays – Company-observed paid holidays included.
• Work in One of the Most Beautiful Travel Destinations – Get creative while exploring Charleston’s top vacation spots.

How to Apply:

If you're ready to take our social media presence to the next level, apply with:

• Your resume
• Links to your social media portfolio or examples of past work
• A brief video introduction (optional but encouraged)

We look forward to seeing what you bring to Sweetgrass Properties.

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