Senior Manager, eCommerce
Location: Stamford, CT (In-office with option to work from home on Friday)
Reports to: Director of Marketing
We are searching for a Senior Manager, eCommerce to execute end-to-end eCommerce and digital strategy for our DTC website, on DoorDash, and other online retailers. We are seeking a tech-savvy, results-driven leader to spearhead our eCommerce campaigns to drive revenue growth, optimize performance, and enhance the customer experience.
Key Responsibilities:
• Lead digital ad campaigns, ensuring budget allocation and ROI tracking in partnership
with the Director of Marketing.
• Collaborate with leadership to define short- and long-term goals, establishing KPIs to
track performance.
• Oversee the eCommerce ecosystem, ensuring the website is updated with accurate logos,
images, content, deals, and promotions.
• Manage and optimize ad spend, making strategic decisions on agency partnerships and
marketing investments.
• Develop and execute a DTC growth strategy, including promotional campaigns, deal
structuring (e.g., BOGO offers), and competitive analysis.
• Leverage Shopify and Salsify to streamline product listings and updates.
• Analyze sales data, flag trends, and provided detailed reports on performance,
conversions, and optimizations.
• Aggregate and manage products across multiple platforms (Shopify, Airgoods, Faire,
DoorDash) and integrate advertising efforts.
• Implement SEO, retargeting, and social media strategies to improve brand visibility and
engagement.
• Ensure compliance with evolving regulations, working closely with legal and government
relations to navigate market expansion.
• Monitor industry trends and competitive brands to stay ahead in the marketplace.
• Work cross-functionally with marketing to create, test, and deploy digital assets.
Qualifications & Skills:
-6+ years of experience in eCommerce, preferably in the CPG, beverage/alcohol, or regulated
industries.
-Strong analytical skills with the ability to interpret and report data to drive actionable insights.-Hands-on execution experience in eCommerce operations, digital marketing, and content
management.
-Proficiency in Shopify, Salsify, Meta, Yotpo, and Microsoft Office Suite.
-Deep knowledge of SEO, SEM, and social media marketing best practices.
-Experience managing budgets and optimizing ad spend.
-Ability to communicate complex technical concepts in a simplified manner for cross-functional
teams.
-Entrepreneurial mindset with the ability to scale a growing business.
-Understanding of regulatory compliance in the beverage/alcohol/THC space is a plus.
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