Cambium uses technology to make it easy to access materials we normally waste. We work across the lumber supply chain to turn salvaged material into Carbon Smart Wood™. In partnership with arborists, sawmills, governments, and manufacturers, Cambium connects this material to the market while providing transparent chain-of-custody reporting and impact metrics. Our Mill Market platform is reimagining how sustainable materials are bought and sold, with innovative tools for both suppliers and buyers.

As Cambium’s Growth Marketing Specialist, you will be responsible for driving lead generation and customer acquisition for Carbon Smart Wood™ and Mill Market. This role involves designing and executing data-driven campaigns to attract and nurture leads, optimize customer journeys, and align marketing strategies with Cambium’s sustainability mission. You’ll collaborate closely with the sales and product teams to ensure measurable results and seamless user experiences.

Key Responsibilities

Lead Generation Campaigns (40%)

• Design and execute multi-channel campaigns (digital ads, email, social media) to generate high-quality leads.
• Work closely with the VP of Marketing to allocate budget and manage ongoing optimization.
• Optimize campaigns based on performance metrics to maximize ROI.
• Support Mill Market regional expansion efforts through localized ad targeting.
• Leverage traditional advertising strategies, such as out-of-home (OOH) or print, as part of integrated lead-generation efforts when appropriate.

CRM Management and Automation (30%)

• Streamline and manage marketing automation tools and build lead-nurturing workflows.
• Use our CRM (HubSpot) to track and analyze lead progression and sales conversion rates alongside the sales team.
• Align marketing and sales processes to ensure seamless follow-ups and lead handoffs.

Performance Analysis and Reporting (20%)

• Monitor campaign performance metrics (CPL, conversion rates) and provide actionable insights.
• Set up a campaign reporting dashboard based on real-time data.
• Prepare regular reports to communicate progress and areas of opportunity.

Content Collaboration (10%)

• Work with the content and design teams to develop landing pages, email copy, and digital ads.
• Test and refine creative assets to drive better performance.

• 3-5 years of experience in growth marketing, digital marketing, or lead generation.
• Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Klaviyo). 
• Hands-on experience with Google Ads, LinkedIn Ads, and social media platforms for paid campaigns.
• Strong analytical skills, with a proven ability to analyze data and optimize campaigns.
• Excellent collaboration skills and the ability to work cross-functionally with marketing and sales teams.
• Knowledge or interest in sustainability, building materials, or the circular economy is a plus.

• Experience creating and managing lead-nurturing workflows in a CRM.
• Familiarity with AI-driven marketing tools or analytics platforms.
• Strong written and verbal communication skills, with experience in developing customer-facing content.

• This role will report to : Tace Loeb, VP of Brand and Marketing.
• When : We’re looking to fill this role immediately.
• Where :  San Francisco, CA

• Flexible schedule.
• Unlimited PTO.
• Retirement plan and 401k matching.
• Comprehensive medical, dental, and vision insurance.
• Regular team events.
• Opportunity to work with a smart, diverse, climate mission-driven team.
• Play a core role in defining our fast-growing company.

Cambium Carbon is committed to building an inclusive organization that reflects the diverse communities our team works to serve. We believe that diversity in all its forms (gender, race, ethnicity, age, sexual orientation, religion, veteran's status, disability, and more) is essential to imagining and actively building a more just and sustainable future for all. We also actively promote diversity outside our organization, through the partnerships we enter into and the business decisions we make.