Job Description

MarketPro is partnering with a leading Global Manufacturer & fast-growing direct sales company to fuel accelerated growth year-over-year in search of a passionate Digital Brand Marketing Manager! For the past eight years, this forward-thinking brand has been at the forefront of innovation, transforming how we cook in homes worldwide with cutting-edge technology and top-tier consumer products.

The Digital Brand Marketing Manager is responsible for integrating branding, digital and lead generation strategies. In this role, you will focus on building a strong online presence, enhancing brand identity, and driving engagement across digital channels.

The Digital Brand Manager will need to closely collaborate with cross-functional teams, including marketing, operations, sales, and IT to achieve the company’s growth goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Website Management:

• Oversee the maintenance, optimization, and performance of the company website.
• Ensure seamless user experience and alignment with brand guidelines.
• Manage updates, content creation, and third-party integrations.

Brand Strategy and Digital Integration :

• Develop and execute strategies to enhance brand identity across digital platforms.
• Ensure consistent messaging, tone, and visual branding across all digital campaigns and assets.
• Monitor brand perception and refine strategies to improve customer trust and loyalty.

Lead Generation Campaigns :

• Create and execute lead generation strategies across various digital channels, including Email, SMS, Social Media, Affiliate Marketing, and Search.
• Optimize campaigns to drive conversion rates and customer engagement.
• Leverage tools such as Google Ads, Meta Ads, and email marketing to drive lead conversions.
• Optimize landing pages, lead forms, and customer and consultant journeys to maximize lead conversion rates.
• Collaborate with sales teams to align lead generation efforts with sales objectives and goals.

Digital and Analytics :

• Develop, implement, and manage social media, SEO/SEM, and content marketing initiatives to improve website visibility, search rankings, and generate awareness and leads.
• Monitor analytics and make data-driven recommendations to enhance organic traffic .
• Use data analytics platforms (e.g., Google Analytics, Looker, and Shopify) to measure campaign performance and ROI.
• Use insights to drive strategic decision-making and course-correct marketing plans as needed.
• A/B test campaigns to refine messaging and optimize results.
• Provide actionable insights based on campaign data to continuously improve lead generation strategies.

Salesforce and Customer Engagement Support :

• Develop digital marketing resources, templates, and guides to empower our independent salesforce.
• Collaborate with the salesforce to ensure marketing campaigns resonate with target audiences and drive conversions.
• Actively seek feedback to refine campaigns and support tools for maximum effectiveness.

Content Development and Lead Nurturing :

• Create and manage engaging content, including blogs, social media posts, videos, and email campaigns, to attract and nurture leads.
• Design automated email sequences and drip campaigns for lead nurturing.
• Maintain a content calendar to ensure timely, relevant, and consistent communication.

Agency Management :

• Collaborate with external agencies and vendors for digital marketing, paid media, and creative initiatives.
• Ensure alignment with strategic goals and manage budgets effectively.

Marketing Automation :

• Manage platforms such as Klaviyo, Attentive, and others to streamline marketing efforts.
• Develop automated workflows to enhance customer journey and retention.

Compliance & Regulations :

• Ensure all digital marketing efforts comply with regulations such as CAN-SPAM, GDPR, and CCPA.
• Maintain ethical standards in all customer outreach initiatives.

Team Collaboration :

• Act as a true team player, collaborating with cross-functional teams to achieve shared goals.
• Foster a positive and adaptable work environment, contributing to the company’s overall success.

Customer Experience and UX Optimization: Responsible for UX optimization.

• Continuously improve the user experience (UX) across the eCommerce site, ensuring a mobile-first, intuitive, and efficient journey from discovery to purchase.
• Conduct A/B testing and utilize user feedback to identify and address pain points in the customer journey.

QUALIFICATIONS & CORE COMPETENCIES:

• Bachelor’s degree in Marketing, Business, or related field
• 8+ years of experience in e-commerce and digital marketing, preferably in a direct sales environment.
• Proven ability to manage and optimize multi-channel marketing campaigns.
• Strong analytical skills and proficiency in tools like Google Analytics, Shopify, and Excel/Sheets.
• Hands-on experience with marketing automation platforms such as Klaviyo and Attentive.
• Exceptional communication, organizational, and project management skills.
• Strategic thinker with the ability to adapt quickly and make data-driven decisions under pressure.
• Passion for the brand and product, with a commitment to achieving business goals.
• Graphic design knowledge

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