Job Description

About Us

We are on a mission to redefine infant gut health through cutting-edge biotech innovation. Our brand is dedicated to solving one of the most critical global health challenges: the absence of essential Bifidobacteria in infants and toddlers. By restoring the gut microbiome, we are laying the foundation for lifelong health and disease prevention.

Our success is driven by a social-first, community-powered approach—leveraging education, influencers, healthcare professionals (HCPs), and parent advocacy to create a movement around early microbiome health.

The Role

• Reports to Head of Growth & Community Marketing
• Own and execute a content strategy that educates, inspires, and engages our audience.
• Develop and manage a multi-platform content calendar across web, email, social media, and educational resources.
• Collaborate internally to create science backed, digestible content. 
• Ensure consistent brand voice and messaging that aligns with our mission.
• Analyze content performance and optimize for engagement, reach, and conversion across channels.
• Own and deploy customer feedback and testimonial strategy.

Key Responsibilities

Content Strategy & Development

• Plan and execute a comprehensive content calendar that aligns with business goals.
• Research, write, and edit blog posts, website content, email newsletters, and product education materials.
• Develop SEO-driven content to improve brand visibility and authority.
• Repurpose long-form content into engaging short-form pieces for different platforms.

Social & Digital Content Execution

• Work closely with the social media team and company leaders to create compelling captions, posts, and campaigns.
• Assist in developing video scripts, interview questions, and storytelling formats for video content.
• Work cross-functionally to ensure all content is scientifically accurate, engaging, and digestible for parents.

Content Performance & Optimization

• Track key content performance metrics (engagement, conversion rates, SEO rankings).
• Conduct A/B testing on headlines, CTAs, and formats to optimize content effectiveness.
• Continuously refine content strategy based on audience insights and industry trends.
• Collect customer and testimonial feedback for product/brand insights to leverage within messaging strategy.

Who You Are

• A strategic content marketer with a strong understanding of digital storytelling.
• An exceptional writer and editor who can make scientific concepts engaging and easy to understand.
• Highly organized and detail-oriented, able to manage multiple projects and deadlines.
• A data-driven thinker who understands how to measure and improve content effectiveness.
• Passionate about health, wellness, parenting, and community-driven brands.

Qualifications & Experience

• 3-5+ years experience in content marketing, digital storytelling, or editorial roles.
• Strong writing, editing, and content strategy skills.
• Experience in SEO, content analytics, and audience research.
• Familiarity with social media content formats and best practices.
• Background in DTC, health & wellness, parenting, or biotech brands is a plus.
• Ability to collaborate with multiple stakeholders, including HCPs and influencers.

Why Join Us

• Be part of a fast-growing, mission-driven brand that is redefining infant gut health.
• Lead and execute content strategies that educate, inspire, and engage a passionate community.
• Work in a high-impact role that shapes the voice and storytelling of an innovative brand.
• Opportunity for career growth in a rapidly scaling startup.

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