B2B Marketing Specialist - Lead Generation & Brand Growth Job at Crux Retail, Inc, Kennesaw, GA

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  • Crux Retail, Inc
  • Kennesaw, GA

Job Description

Who We’re Looking For

You're a strategic marketer with a strong grasp of lead generation, digital advertising, and brand positioning . You thrive in fast-paced, collaborative environments and can execute marketing campaigns that generate leads. You have a big-picture mindset but love digging into the details , analyzing metrics, and optimizing every touchpoint for conversion.

At a Glance

  • In-person, on-site work position on a contract basis (full-time opportunity available after a 6-month initial contract period)
  • Compose digital ads to drive brand awareness & engagement
  • Create email marketing campaigns that nurture leads & support sales conversions
  • Maintain a content marketing strategy using social media, website, case studies, email, and video storytelling
  • Conduct initial lead qualification for incoming, marketing-generated leads
  • Starting salary - comparable to $55,000 annually (pay based on hourly work)

Key Responsibilities

Lead Generation & Ads

  • Launch and optimize paid campaigns (Google Ads, LinkedIn).
  • Run A/B tests, retargeting, and audience segmentation.
  • Analyze KPIs and optimize for ROI.

Email Marketing & CRM

  • Build email sequences and automation in HubSpot.
  • Segment lists, track metrics, and refine campaigns.
  • Send intro emails and manage workflows.

Content & Social Media

  • Plan and create engaging content (posts, blogs, video snippets).
  • Manage editorial calendar and social channels (mainly LinkedIn).
  • Pitch and book CEO as a guest on industry podcasts.

Sales Alignment & Lead Qualifying

  • Prequalify inbound leads via connect calls.
  • Support ABM and sales collateral development.
  • Bridge marketing and sales for seamless lead handoff.

Market Research & Strategy

  • Monitor competitors and industry trends.
  • Evaluate customer journeys and refine positioning.

Performance & Optimization

  • Track KPIs, report results, and adjust campaigns.
  • Update website content (Showit experience is a plus).

Requirements

  • 3+ years in digital marketing with a focus on lead gen.
  • Proven success with Google Ads, LinkedIn, and PPC.
  • Proficient in HubSpot and email automation.
  • Excellent writing skills for emails, ads, and content.
  • Familiar with SEO, analytics, and conversion tracking.
  • Strong LinkedIn knowledge; Canva or Adobe skills a plus.
  • Organized, analytical, and self-motivated.

What We Offer

  • 6-Month Contract - Initial Offer
  • Competitive Compensation: hourly rate based off of $55,000 annualized salary / 40hr/week
  • Performance-Based Bonus Opportunities
  • Path to Full-Time: Potential for extension of contract or transition to full-time employment after 6 months
  • Paid Medical Benefits (employee portion covered upon conversion to full-time)
  • Future 401(k) Benefits: 3% employer match available upon conversion to full-time

How to Apply

Apply via Linkedin with your resume and a portfolio of past marketing campaigns that showcase your expertise in lead generation, digital ads, and content marketing .

About Crux Retail

We specialize in retail display design that helps brands stand out through innovative, experiential marketing strategies and custom retail solutions. Our work blends design, strategy, and marketing to create compelling retail experiences in the home improvement , outdoor recreation , team sports , and automotive industries . We are looking for a Marketing Specialist who is equal parts data-driven strategist, creative storyteller, and digital marketer —someone who understands how to attract and convert high-value leads while enhancing our brand presence across digital platforms.

Job Tags

Hourly pay, Full time, Contract work, Outdoor,

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